Research reveals key factors affecting continuous usage intention for sport drones, highlighting UTAUT model insights.
Key Points
Continuous usage intention for sport drones improves with better performance expectancy and facilitating conditions, and hedonic motivation plays a crucial role.
The Bayesian structural equation modeling approach demonstrated a better fit with 297 valid questionnaire responses, reinforcing its analytical advantages.
Using the UTAUT model, this research identifies critical factors like effort expectancy that influence long-term drone usage in sports scenarios.
Proposed service strategies aim to optimize drone brands' offerings, addressing user needs and promoting sustained engagement with drone technology.