Strategic Adaptability in Trade Turbulence: Malaysian Exporters’ Responses to the 2025 U.S. Tariff Shock

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Exporters are diversifying their markets to mitigate impacts of the 24% tariff imposed by the U.S.
Three main adaptive strategies emerged: market diversification, supply chain reconfiguration, and investment in digital platforms.
Using qualitative methodology with 20 interviews, responses were explored across various sectors including electronics and palm oil.
Findings emphasize the importance of internal capabilities and external institutional pressures in shaping strategic adaptation.

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Qualitative analysis identifies three strategies amidst trade turbulence in Malaysian exporters, highlighting resilience.

Rahman et al. (2025) studied this question.

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