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August 26, 2025The University JournalOpen Access

Influence of Farmers’ Participation on Dairy Marketing Risk Strategy in Farmer Co-Operatives in Kenya

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Authors

JKJoyce Kang’ang’i-MuchiriJNJuliana Mulaa Namada

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Overview

Descriptive research reveals farmer participation enhances dairy marketing risk strategy in co-operatives, suggesting improved awareness and technology use.

Key Points

  • Farmer participation positively influences dairy marketing risk strategies, enhancing overall effectiveness.
  • Key factors include farmer awareness (β=0.430) and cultural practices (β=0.338), both statistically significant.
  • Multiple linear regression analysis was conducted across 17 Dairy Farmer Co-operative societies in Kiambu County.
  • Strategies to mitigate marketing risk should prioritize awareness, cultural practices, and technology adoption in co-operatives.

Cite This Study

Kang’ang’i-Muchiri et al. (2025) studied this question.

synapsesocial.com/papers/68af7c947567bf4f94ff434chttps://doi.org/10.59952/tuj.v7i2.402
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