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August 26, 2025Indo-MathEdu Intellectuals JournalOpen Access

Inovasi Manajemen Pemasaran dalam Perspektif Islam

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Authors

MAMiftakhul Arif

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Overview

Qualitative analysis highlights innovative marketing strategies in education, suggesting a service model based on Islamic values.

Key Points

  • Innovative marketing management strategies improve customer attraction and retention in higher education.
  • Findings suggest using bil hikmah, mauidhah hasanah, and al jidal billati hiya ahsan from the Qur'an enhances service marketing.
  • Qualitative library research utilized content analysis of various academic literature on the topic.
  • The application of these strategies fosters a competitive advantage built on the quality of educational services.

Cite This Study

Miftakhul Arif (2025) studied this question.

synapsesocial.com/papers/68af7c8d7567bf4f94ff3fb8https://doi.org/10.54373/imeij.v6i5.4030
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