Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
August 25, 2025Journal of Informatics Education and ResearchOpen Access

Artificial Intelligence (Ai) Driven Solutions For Intelligent Crm (Customer Relationship Management) In Quick Commerce: An Empirical Study

View Full Paper
Ask AI
Bookmark
Share

Authors

JPJyotsna L PandeySJSonia Jain

Discussion

Loading...

Member takes

Overview

Empirical research demonstrates how AI enhances customer relationship management in quick commerce, highlighting challenges and benefits.

Key Points

  • AI-driven CRM systems improve personalisation and predictive insights, fostering customer satisfaction and loyalty.
  • The research sample included 229 cases across various sectors, indicating broad applicability of findings.
  • Challenges identified include data protection, system integration complexity, and a need for skilled professionals.
  • Operational intelligence plays a key role in customer retention in the fast-paced quick commerce industry.

Cite This Study

Pandey et al. (2025) studied this question.

synapsesocial.com/papers/68af7b187567bf4f94ff29dbhttps://doi.org/10.52783/jier.v5i3.3504
View Full Paper
Ask AI
Bookmark
Share

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Evaluating The Efficacy Of AI-Enhanced CRM Tools In Enhancing User Experience In Indian Online Shopping2025
  2. 2AI-Driven Insights in E-Commerce: Rethinking Consumer Behavior and User Engagement2025
  3. 3Role of Artificial Intelligence (AI) based Customer Relationship Management (CRM) in Customer Retention: An Empirical Investigation for Fintech Organisations2025
  4. 4AI Use for E-Commerce and Online Retail: Transforming the Future2025
  5. 5From CRM to CXM: Strategic Marketing Shifts Enabled by Artificial Intelligence2025