Behavioural Intention Towards Green Banking Services: Moderating Effects of Environmental Consciousness

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Analysis demonstrates moderating effects of environmental consciousness on behavioral intention in green banking services.

Green banking services can reduce environmental risk and enhance customer benefits, fostering sustainable practices.
Behavioral intention was quantitatively analyzed using structural equation modeling, revealing significant findings.
The study incorporates the theory of planned behavior with environmental consciousness as a crucial moderator.
Implications suggest that increasing environmental awareness among consumers can drive the adoption of green banking solutions.

Djokić et al. (2025) studied this question.

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