The Impact of Social Media Advertisement on the Traveler’s Behavior: An Analysis of Tourism Promotion in Odisha

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Social media advertising significantly impacts travellers' behaviour and decision-making in tourism.
The study identifies the effectiveness of influencer marketing and user-generated content in shaping attitudes towards travel.
Qualitative research assessed various case studies and literature linking social media to travellers' behaviour and preferences.
This research calls for ethical advertising practices that enhance travellers' experiences and support the travel industry's marketing strategies.

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Qualitative analysis reveals social media advertising shapes travellers' choices and perspectives, highlighting effective marketing strategies.

Swain et al. (2025) studied this question.

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Qualitative analysis reveals social media advertising shapes travellers' choices and perspectives, highlighting effective marketing strategies.