Pengaruh Kualitas Pelayanan dan Store Atmosphere Terhadap Kepuasan Pelanggan (Studi Cafe Seis di Kota Medan)

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Quantitative analysis reveals significant impact of service quality and store atmosphere on customer satisfaction.

Customer satisfaction is significantly influenced by service quality, indicated by a p-value of 0.000.
Store atmosphere also has a notable effect on customer satisfaction, with a p-value of 0.001.
Multiple linear regression analysis affirms that both factors are significantly related to customer satisfaction.
Findings suggest enhancing service quality and atmosphere could elevate customer satisfaction levels.

Aisyah et al. (2025) studied this question.

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