August 23, 2025Open Access

Research on anti-monopoly regulation of platform "two choices" behavior

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Analysis highlights competitive effects of forced exclusivity in platform economics, suggesting improvements in antitrust regulation.

Forced exclusivity limits competition and undermines merchants' rights and consumer choice, weakening market innovation.
Research shows that forced exclusivity significantly reduces market dynamism and discourages innovative practices.
The assessment draws on China's antitrust cases involving Alibaba and Meituan to spotlight unique regulatory approaches.
Future initiatives should refine market definitions and foster collaborative governance for better regulatory outcomes.

L. Chen (2025) studied this question.

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