Politics and self-presentation: how women in politics use social media to build public image

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Analysis reveals how women in politics employ social media for self-presentation, suggesting gender stereotypes impact credibility.

Women in politics effectively use social media to enhance their public image and engage with voters.
The article examines strategies for self-presentation in the digital space and their impact on political success.
Gender stereotypes create unique challenges for women, affecting their credibility and authenticity online.
The findings demonstrate significant differences in how female and male politicians are perceived within digital platforms.

Tímea Valjentová (2025) studied this question.

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