Qualitative methods reveal improved patchouli productivity and community ownership in rural areas, suggesting a new framework for sustainable enterprise development.
Key Points
The implementation of the One Village One CEO program transformed local patchouli businesses, enhancing their sustainability and productivity.
Improved patchouli oil quality and local ownership were achieved through training in practices like organic fertilization and digital branding.
Qualitative methods included participatory observations and focus group discussions, engaging the community for effective changes.
The One Village One CEO model highlights effective collaboration and education as keys to drive inclusive rural economic transformation.