August 17, 2025Open Access

Artificial Intelligence and the Fight againstMisinformation: Analyzing the Role of Digital Media in Shaping Public Perceptions in Pakistan

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Misinformation proliferates in Pakistan due to AI-driven tools and poor digital literacy, impacting public perceptions significantly.
The qualitative analysis examined 300 digital media items, revealing the complexities of misinformation flows and socio-political influences.
Analysis focused on AI-enabled misinformation and the limitations of local fact-checkers and civil society in combating false content.
Addressing platform accountability and improving media literacy is essential for mitigating the effects of disinformation in Pakistan.

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Qualitative analysis reveals AI-driven misinformation impacts perceptions in Pakistan, highlighting the need for media literacy initiatives.

Uddin et al. (2025) studied this question.

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Qualitative analysis reveals AI-driven misinformation impacts perceptions in Pakistan, highlighting the need for media literacy initiatives.