Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
August 17, 2025Open Access

Queering Motherhood: Transgender Identity and Alternative Kinship in the Vicks Ad Featuring Shreegauri Sawan

View Full Paper
Ask AI
Bookmark
Share

Authors

FRFazal RabiKZKiran ZahirZAZahir Aziz

Discussion

Loading...

Member takes

Overview

Qualitative analysis uncovers how transgender identity challenges traditional kinship norms, suggesting caregiving is central to motherhood.

Key Points

  • The advertisement disrupts conventional views of identity and kinship, showcasing transgender motherhood as valid through emotional care.
  • Key evidence reveals how the ad portrays emotional care over biological determinism, reshaping views on motherhood and family.
  • Employing qualitative textual analysis, the study investigates the subversion of gender norms within the advertisement's narrative.
  • The findings underscore the significance of queer media in promoting transgender parenthood, indicating broader social acceptance is possible.

Cite This Study

Rabi et al. (2025) studied this question.

synapsesocial.com/papers/68af76ad7567bf4f94fef384https://doi.org/10.55966/assaj.2025.4.1.0120
View Full Paper
Ask AI
Bookmark
Share

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1A CRITICAL ANALYSIS OF TRANSGENDER VISIBILITY AND RESPECTABILITY IN BHIMA JEWELLERY’S 'PURE AS LOVE' CAMPAIGN2025
  2. 2Deconstructing the Maternal: Biological, Surrogate, and Nurturing Mothers in Sudha Murty’s The Mother I Never Knew2025
  3. 3We are family: heterosexual, gay and lesbian parents in advertising2025
  4. 4Crafting Kinship Beyond Biology: Maternal Experiences in Non-Genetic Family Formation - a Systematic Review.2025
  5. 5Between Life and Loss2025