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August 17, 2025Journal of Business and Industrial MarketingOpen Access

Guest editorial: Local and international perspectives on value in changing business networks

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Authors

MRMilena Ratajczak‐MrozekAHAleksandra Hauke-LopesSNSatu Nätti

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Overview

Editorial highlights how cooperation and digital transformation influence value creation in business networks, suggesting ongoing adaptation is crucial.

Key Points

  • Value creation is dynamic and influenced by actor interactions within complex business networks, impacting long-term success.
  • Digital transformation significantly alters value capture processes, driving companies toward innovative strategies.
  • Cooperation among network actors, termed coopetition, plays a key role in shaping competitive advantage and performance.
  • A focus on sustainability in value creation practices is essential as businesses address ethical considerations and environmental impacts.

Cite This Study

Ratajczak‐Mrozek et al. (2025) studied this question.

synapsesocial.com/papers/68af76ad7567bf4f94fef2dahttps://doi.org/10.1108/jbim-06-2025-820
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