August 22, 2025SystemsOpen Access

Leveraging Big Data Analytics Capability for Firm Innovativeness: The Role of Sustained Innovation and Organizational Slack

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Big data analytics capability significantly enhances firm innovativeness, indicating its strategic value in competitive markets.
Findings reveal a positive mediation effect of sustained innovation, emphasizing the importance of continuous innovation processes.
Moderated mediation model approach used for a deeper understanding, offering insights into the relationships among key factors.
The implications suggest that companies should leverage organizational slack to maximize the benefits of big data analytics for innovation.

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Empirical analysis shows big data analytics boosts innovativeness in firms, suggesting sustained innovation and organizational slack are key.

Hu et al. (2025) studied this question.

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Empirical analysis shows big data analytics boosts innovativeness in firms, suggesting sustained innovation and organizational slack are key.