The Effect of Stakeholder Management on Project Success: In the Case of MCG Construction PLC

This study investigates the effect of stakeholder engagement on project performance within construction projects undertaken by MCG Construction PLC in Moyale town, addressing the persistent challenge of project failures despite the acknowledged importance of effective stakeholder management. Utilizing a robust quantitative methodology with a descriptive and explanatory research design, the study analyzed data from a representative sample of project stakeholders. Data were collected via self-administered questionnaires using a multi-point Likert-type scale and were subsequently processed and analyzed with a recent version of SPSS. The analysis, which included a Multiple Linear Regression model, was specifically conducted to examine the relationships between the independent variables stakeholder identification, planning engagement, managing engagement, and monitoring engagement and the dependent variable, project success. The findings indicate that stakeholder identification, planning engagement, and managing engagement all exert a significant and positive influence on project success. Conversely, the study found that stakeholder monitoring engagement did not have a statistically significant impact on project success, a result that diverges from some existing literature and suggests that excessive supervision may not always be beneficial. These findings collectively underscore the critical importance of meticulous stakeholder identification, robust planning, and proactive management of relationships for enhancing project outcomes. The study recommends that MCG Construction PLC prioritize these key areas to address existing gaps and improve overall project performance in its complex operating environment, thereby providing valuable insights for improving management practices.