Percipirani Faktori Kvaliteta Savremenih Stambenih Kompleksa U Beogradu

Belgrade, the capital and largest city of Serbia, represents a dominant real estate market, especially residential, with a constantly high demand from buyers. Until 2000, the market was shaped by socialist and post-socialist housing policies, which made housing provision a central priority, while after that it transitioned to a market-driven system with continued population growth fuelling demand, outstripping supply, and increasing property prices. At the same time, customer profiles and their motives have become increasingly diverse, which has affected the breadth and quality of the offer of modern residential complexes. The transformation of society and globalization brings more complex demands of buyers and new criteria for assessing the quality of real estate. Factors such as location, connectivity, equipment, efficiency in daily activities, and immediate availability of services and goods stand out as key. Modern customers have increasingly sophisticated expectations, including multifunctional spaces, complex and environment maintenance, security systems, greenery, and attractive views. New trends in the way of life and work further shape the attractiveness and value of real estate. The research aims to identify and rank the perceived quality factors of modern residential complexes in Belgrade. The methodology includes an extensive literature review and survey research, whereby quality factors are analyzed through the categories of: location and mobility, socio-demographic characteristics, comfort (equipment, functions, services), and branding. The results provide a systematic insight into buyers' perception of the quality of residential units and the contemporary needs and preferences that shape the real estate market.