August 22, 2025International Review of Management and MarketingOpen Access

Environmental Concern and Individual Innovation on Halal Green Skincare Purchase Intention

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Authors

AAAzhar AlamMuhammadiyah University of Surakarta DUDwi Yuni Utami LHLukman HakimSebelas Maret University

Discussion

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Implication

Analysis demonstrates positive influence of environmental concern and individual innovation on purchase intentions for halal green skincare products in Indonesia, indicating market opportunities.

Key Points

Environmental concern significantly boosts purchase intention for halal green skincare products, highlighting sustainability's importance.
Analysis using structural equation modeling revealed individual innovation also positively affects consumers' purchasing intentions.
Halal product knowledge enhances purchase intentions but does not moderate the relation between environmental concern and intention.
Findings suggest that marketers should prioritize promoting environmental benefits and innovative aspects of halal skincare.

Cite This Study

Alam et al. (2025) studied this question.

synapsesocial.com/papers/68af73567567bf4f94fecb07 https://doi.org/10.32479/irmm.18938

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Implication

Analysis demonstrates positive influence of environmental concern and individual innovation on purchase intentions for halal green skincare products in Indonesia, indicating market opportunities.