Improve Online Purchasing Decisions Through Lifestyle, Risk Perception, and Consumer Trust in Shopee International Indonesia

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Discussion

Quantitative analysis shows lifestyle and consumer trust enhance online purchasing decisions, while risk perception negatively affects outcomes.

Online purchase decisions improve with higher consumer trust and favorable lifestyle factors.
Lifestyle positively affects online purchase decisions with a contribution of 90.40% overall effect.
Quantitative descriptive analysis conducted on 100 Shopee customers using purposive sampling.
Findings suggest addressing risk perception could enhance consumer confidence in online purchasing.

Wulandari et al. (2025) studied this question.

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Quantitative analysis shows lifestyle and consumer trust enhance online purchasing decisions, while risk perception negatively affects outcomes.