August 20, 2025Deleted Journal

An Investigation into the Factors Influencing the Success of Small, Micro, and Medium Tourism Enterprises in South Africa

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Success of tourism SMMEs relies on strategic capabilities like financial resources and market knowledge, which are critical for growth.
Thematic analysis of interviews revealed major challenges, including cash flow issues and lack of skilled labor, impacting overall success.
Investigating ten tourism SMMEs in Gauteng, qualitative data was collected through in-depth semi-structured interviews to explore influencing factors.
Findings suggest cultivating niche markets, networking, and strategic partnerships can significantly improve the success rate of tourism SMMEs.

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This investigation identifies key capabilities affecting tourism SMMEs' success in South Africa, indicating targeted strategies may enhance outcomes.

Makgopa Tshehla (2025) studied this question.

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This investigation identifies key capabilities affecting tourism SMMEs' success in South Africa, indicating targeted strategies may enhance outcomes.