June 30, 2025Deleted Journal

Representasi Calon Arang Sebagai Simbol Teknologi Dalam Iklan Marjan 2025

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The advertisement effectively merges traditional and modern elements, conveying a critical view of technology.
Using a semiotic analysis, both denotative and connotative meanings of the ad are explored.
The transformation of Calon Arang into an AI raises contemporary concerns regarding technology's influence on society.
This research enhances the understanding of branding strategies in the Indonesian advertising sector.

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This analysis reveals the portrayal of Calon Arang as AI in the Marjan 2025 ad, highlighting technology's role and social criticism.

Suardi et al. (2025) studied this question.

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