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May 10, 2025International Journal of Environmental Sciences

Sustainable Practices And Performance Outcomes: A Study Of Circular Economy In Indian Firms

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Authors

BBBandna BandnaLovely Professional UniversityMSMushtaq Ahmad ShahLovely Professional UniversityIHIlias HussainLovely Professional University

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Implication

This analysis reveals how circular economy practices improve financial performance in firms, highlighting brand reputation as a key mediating factor.

Key Points

  • Circular economy practices enhance financial performance by improving brand reputation, leading to better outcomes.
  • Financial performance significantly correlates with waste reduction and recycling initiatives implemented by firms.
  • Observational analysis of several firms assesses CE practices and their effect on marketing and financial metrics.
  • Findings suggest integrating circular economy approaches is essential for businesses seeking sustainable growth and reputation.

Cite This Study

Bandna et al. (2025) studied this question.

synapsesocial.com/papers/68af70627567bf4f94feb62chttps://doi.org/10.64252/z73vjs60
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