Digital Tools in Destination Management: Empowering DMOs in the Age of Smart Tourism

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Digital transformation enhances visitor management, enabling real-time monitoring of tourism flows, which improves organizational responsiveness to trends.
Key evidence shows that effective community engagement and reputation management can be achieved through targeted digital strategies, boosting local perceptions.
The study employs a qualitative approach, integrating case studies and policy evaluations to assess DMOs' use of digital tools and their impacts on sustainability.
Findings emphasize the importance of capacity-building programs and open-data ecosystems to foster successful digital transitions for better tourism governance.

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Qualitative research highlights digital transformation's impact on DMOs' sustainability and governance, indicating best practices in smart tourism.

Evangelia Parisi (2025) studied this question.

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Qualitative research highlights digital transformation's impact on DMOs' sustainability and governance, indicating best practices in smart tourism.