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August 20, 2025Jurnal Riset dan Inovasi Manajemen

Pengaruh Keamanan dan Gaya Hidup terhadap Minat Nasabah Menggunakan Mobile Banking

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Authors

ITIkhwanul TafdhilYHYusleli HerawatiMBMarkoni Badri

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Overview

Quantitative analysis reveals that perceptions of security and lifestyle significantly influence mobile banking interest among students, suggesting implications for service adoption strategies.

Key Points

  • Students' interest in mobile banking increases with higher perceptions of service security, indicating a strong link between security and usage trends.
  • Data analysis revealed a contribution of 63.3% from perceptions of security and lifestyle on students' interest in mobile banking services.
  • Using a quantitative approach with surveys, the study gathered responses from 100 Sriwijaya State Polytechnic students to understand their banking preferences.
  • The findings highlight the importance for banks to enhance their mobile banking services to align with students' lifestyle and security expectations.

Cite This Study

Tafdhil et al. (2025) studied this question.

synapsesocial.com/papers/68af409acf1dd9ea359ec869https://doi.org/10.59581/jrim-widyakarya.v3i3.5488
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