Consumer Trust In AI-Enabled Marketing: A Behavioural Analysis

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Behavioral analysis reveals key factors influencing consumer trust in AI marketing, suggesting improvements in transparency and data security.

Stronger emotional reactions positively influence trust, and negative emotions can lead to distrust among consumers.
Key findings indicate that transparency and data control are crucial for building trust in AI-based marketing.
Study employs thematic analysis of interviews and focus groups to understand consumer perceptions of AI marketing.
Demographic factors such as age and technology familiarity contribute to varying levels of consumer trust in AI marketing.

Jain et al. (2025) studied this question.

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View Full Paper

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Authors

Behavioral analysis reveals key factors influencing consumer trust in AI marketing, suggesting improvements in transparency and data security.

Stronger emotional reactions positively influence trust, and negative emotions can lead to distrust among consumers.
Key findings indicate that transparency and data control are crucial for building trust in AI-based marketing.
Study employs thematic analysis of interviews and focus groups to understand consumer perceptions of AI marketing.
Demographic factors such as age and technology familiarity contribute to varying levels of consumer trust in AI marketing.

Jain et al. (2025) studied this question.

View Full Paper

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