Post-covid China's Tourism Image Projection through Instagram: A Mixed Method Based on Image Tagging

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Mixed-method approach analyzes tourism themes on Instagram, suggesting new strategies for China’s image projection.

The study reveals that visual content significantly shapes perceptions of tourism destinations, enhancing image projection.
Key themes identified include urban life, natural landscapes, defense and technology, and cultural activities.
Utilizing machine learning and semiotic theory, the research combines quantitative and qualitative analyses effectively.
Insights gained can help destination management organizations improve their global competitiveness post-pandemic.

Yuqi Liu (2025) studied this question.

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