August 20, 2025The Journal of Men s Studies

Discourses of New Masculinity in the Romanian Manosphere: Theological and Anglophone Scripts

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Gender hierarchies are reinforced by Romanian influencers, who blend local religious themes with global manosphere concepts, leading to prevalent sexism.
The study analyzes content from 2022 to 2025, focusing on how influencers combine Romanian and English to project a cosmopolitan male identity.
Using discourse analysis methods, the research explores how economic success is framed as a masculine obligation, legitimizing wealth accumulation.
These findings indicate everyday sexism's normalization tied to notions of crisis, salvation, and the blending of class and gender themes.

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Implication

Multimodal discourse analysis reveals how Romanian influencers blend global manosphere ideas with local culture, highlighting patriarchal entrepreneurship and gender hierarchies.

Cite This Study

Onoriu Colăcel (2025) studied this question.

synapsesocial.com/papers/68af4088cf1dd9ea359ebf99 https://doi.org/10.1177/10608265251369867

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Implication

Multimodal discourse analysis reveals how Romanian influencers blend global manosphere ideas with local culture, highlighting patriarchal entrepreneurship and gender hierarchies.

Discourses of New Masculinity in the Romanian Manosphere: Theological and Anglophone Scripts

Key Points

Discussion

Implication

Cite This Study

Discourses of New Masculinity in the Romanian Manosphere: Theological and Anglophone Scripts

Key Points

Discussion

Implication

Cite This Study