June 30, 2025CrossOver

The Impacts of Superhero Localization on Character Equivalence and Narrative Identity

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Localization strategies shifted the character equivalence and narrative identity of superheroes, affecting their interpretations.
The use of narrative-visual localization showed notable changes, making superheroes more relatable in different cultures.
Application of specific cultural traits in Superhero Kocak emphasized parody for entertainment purposes.
Findings suggest that localization can significantly alter the message and purpose of original Western superhero narratives.

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Qualitative analysis reveals localization strategies that alter character equivalence and narrative identity in superheroes.

Munawaroh et al. (2025) studied this question.

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