Exploring the influence of online reviews on consumer purchase intentions in the take-out O2O platform

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Online reviews significantly enhance consumer purchase intentions, confirming their critical role in decision-making.
Research indicates that reviews with high quality and positive valence lead to lower perceived risk and increased purchasing.
The study uses empirical methodologies, examining the interplay of online reviews, perceived risk, and consumer trust propensity.
Findings highlight the importance of online reviews in the take-out O2O sector, suggesting new business strategies for service improvement.

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Empirical analysis reveals online reviews positively influence purchase intentions in take-out O2O, indicating the role of perceived risk and trust.

Li et al. (2025) studied this question.

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Empirical analysis reveals online reviews positively influence purchase intentions in take-out O2O, indicating the role of perceived risk and trust.