Evolutionary game model analyses how data empowerment affects value co-creation in e-commerce platforms, suggesting dynamic incentives stabilize stakeholder behaviors.
Key Points
Initial data empowerment maximizes shared data value, but may reduce platforms' co-creation incentives.
Manufacturers weigh the cost of data empowerment against enhanced data value and revenue in strategic choices.
Platforms evaluate the cost-benefit of participation in value co-creation versus empowerment rewards and data upkeep.
Dynamic incentives lead to stable convergence of behaviors in manufacturers and platforms toward optimal equilibrium.