The Aesthetics of Empowerment: How Social Media Markets the Independent Woman in the Age of Algorithm

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The article finds that algorithm-driven recommendations influence depictions of independent women, favoring commodified images.
Significant case studies include Tmall's 'Queen's Day' and SK-II's advertisements, reflecting current trends in consumer culture.
Employing text analysis and public sentiment observation from platforms like TikTok and Weibo, highlighting the role of influencers.
The findings suggest a need for a more inclusive discussion on gender issues in the digital age, addressing 'independence anxiety'.

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This article reveals how social media commodifies independent women, indicating a shift in consumer culture and algorithm perceptions.

Jinrui Xu (2025) studied this question.

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