Pelaksanaan Bantuan Modal Usaha Pemerintah pada Pelaku Usaha Mikro Kecil dan Menengah di Kelurahan Lolu Selatan Kota Palu

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Qualitative research examines promotion, marketing, and human resources in MSMEs, indicating areas for improvement.

The government business capital assistance program has led to positive impacts on MSMEs overall, notably in promotion and marketing.
Despite effective promotional efforts, inadequate human resources limit the optimal implementation of the capital assistance program.
Data was collected through observation and interviews, guided by Tulus Tambunan's framework assessing MSMEs across four key indicators.
The study highlights the need for enhanced human resource skills and better access to capital for further MSME development.

Bakarbessy et al. (2025) studied this question.

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