August 3, 2025

The evolution of digital media in the context of digital marketing: Trends, strategies, and Impact

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Research shows digital marketing impacts consumer behavior, highlighting social media and AI's role in company growth.

Digital marketing strategies significantly impact consumer behavior and company growth, suggesting a shift in approach is necessary.
Findings reveal that traditional marketing techniques are ineffective, with social media platforms proving more effective for targeting audiences.
Quantitative analysis involved 50 social media users linked with digital media marketing companies to gather insights.
Regional factors such as development levels shape digital marketing trends, particularly in rapidly adopting markets like Pakistan.

Raj et al. (2025) studied this question.

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