August 19, 2025Scientific ReportsOpen Access

Analysis of psychological and social factors affecting climate change adaptation and mitigation behaviors among Iranian rice farmers

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Adaptation intentions are better explained by the Theory of Planned Behavior, while mitigation behaviors align more with the Value-Belief-Norm theory.
The integrated TPB-VBN model accounts for 64.2% of variance in adaptation intentions and 67.6% in mitigation intentions among rice farmers.
The research employs structural equation modeling to analyze survey responses from rice farmers in Shushtar County, Khuzestan Province, Iran.
These findings suggest effective strategies for policymakers to promote sustainable farming practices that address climate change.

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Analysis explores climate change adaptation and mitigation among Iranian rice farmers, suggesting behavioral frameworks.

Savari et al. (2025) studied this question.

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