January 1, 2025International Journal of Research and Innovation in Social Science

Relationship between Price Focus Positioning and Market Performance of Insurance Firms in Kenya

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Price focus positioning significantly improves market performance, enabling insurance firms to meet customer expectations.
The study found a positive correlation (β = 0.689) between pricing strategies and competitive advantage in a competitive market.
Utilizing a mixed-method approach, data was gathered from 220 managers at 55 insurance firms, ensuring comprehensive insights.
This research emphasizes the essential role of adaptive pricing strategies in enhancing organizational performance in the insurance sector.

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Implication

Observational analysis revealed a significant positive influence of price focus positioning on market performance among insurance firms, suggesting pricing strategies can enhance competitiveness.

Cite This Study

Bosuben et al. (2025) studied this question.

synapsesocial.com/papers/68af33efcf1dd9ea359e9727 https://doi.org/10.47772/ijriss.2025.907000396

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Implication

Observational analysis revealed a significant positive influence of price focus positioning on market performance among insurance firms, suggesting pricing strategies can enhance competitiveness.

Relationship between Price Focus Positioning and Market Performance of Insurance Firms in Kenya

Key Points

Discussion

Implication

Cite This Study

Relationship between Price Focus Positioning and Market Performance of Insurance Firms in Kenya

Key Points

Discussion

Implication

Cite This Study

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