August 18, 2025Open Access

An Identity-based Approach to Polarization and Public Health

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Identity-based motives significantly influence people's health attitudes and behaviors, fostering polarization.
Evidence suggests that these motives shape perceptions of social norms regarding health behaviors in political groups.
The review integrates classic group processes and behavioral decision-making models to explain health disparities.
Understanding these group influences is vital for addressing public health and improving overall outcomes.

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Integrative review explores how polarization affects health behaviors via identity-based motives and social norms.

Pillai et al. (2025) studied this question.

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