Exploring pricing strategies and their impact on financial performance of SMEs in Nigeria

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Exploration reveals value-based and dynamic pricing enhance financial performance in SMEs, suggesting adaptive approaches are vital.

Value-based pricing significantly improves financial performance of SMEs, achieving a rating of 4.2 on a 5-point scale.
Cost-based pricing was most common among SMEs, used by 22.9% of businesses surveyed.
Mixed-methods design involved data collection across various sectors, targeting 175 SMEs through structured questionnaires and interviews.
Findings recommend frequent pricing reviews, as quarterly and monthly assessments led to better profitability outcomes for SMEs.

Obiajulu et al. (2025) studied this question.

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