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July 24, 2025Environment and Social PsychologyOpen Access

Religious advertising in Ukraine and the problem of managing social intentions

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Authors

KOKlymentova Olena

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Overview

Analysis shows religious advertising influences social energy in secular Ukraine, suggesting its role in political reformation.

Key Points

  • Religious advertising effectively activates social energy, particularly during the political and social upheavals in Ukraine, including war.
  • Research highlights that ukrainian religious beliefs often reflect a blend of intuitive faith and subjective interpretation of tradition.
  • Investigation employs sociological perspective to understand how mass media utilizes unique aspects of ukrainian religiosity.
  • Religious advertising serves as a cognitive tool, converting the religious audience into engaged consumers of critical societal messages.

Cite This Study

Klymentova Olena (2025) studied this question.

synapsesocial.com/papers/68af2ef6cf1dd9ea359e70adhttps://doi.org/10.59429/esp.v10i7.3284
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