Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
July 1, 2025International Journal of Applied Research in Business and ManagementOpen Access

Marketing Risk Practices and Financial Performance of SMEs Agricultural Value Chain in Ogun State, Nigeria

View Full Paper
Ask AI
Bookmark
Share

Authors

IAIbrahim Agbeyinka

Discussion

Loading...

Member takes

Overview

Observational analysis reveals marketing risk management practices significantly improve financial performance in SMEs, suggesting better sustainability in agriculture.

Key Points

  • Marketing risk management practices directly influence the financial performance of SMEs in the agricultural value chain, enhancing profitability.
  • Environmental risk management practices also play a crucial role, with effective implementation leading to improved operational outcomes.
  • Logistic regression analysis of survey data from SMEs demonstrates significant relationships between risk management and financial success.
  • Enhancing market research and adopting technology can help SMEs adapt to consumer demands and improve financial results.

Cite This Study

Ibrahim Agbeyinka (2025) studied this question.

synapsesocial.com/papers/68af2ee5cf1dd9ea359e664chttps://doi.org/10.51137/wrp.ijarbm.2025.iamt.45850
View Full Paper
Ask AI
Bookmark
Share