August 6, 2025

Consumer behavior towards the acceptance of Islamic home financing.

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Qualitative analysis reveals factors influencing acceptance of Islamic home financing in Pakistan, highlighting demographic impacts.

Consumer acceptance of Islamic home financing is influenced by attitude, subjective norm, perceived control, and Islamicity of the product.
Key demographic factors include age, gender, job, and income, which affect consumer behavior towards Islamic finance.
Qualitative analysis was conducted through interviews with academia, households, and small businessmen in Lahore.
The implications may support the growth of the Islamic home financing sector in Pakistan and address consumer concerns.

Tahir Mehmood (2025) studied this question.

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