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July 18, 2025Insurance Markets and CompaniesOpen Access

Factors influencing e-commerce adoption in Jordanian online insurance sector

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Authors

MAMohammad Mahmoud Saleem Alzubi

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Overview

Research reveals organizational support and customer awareness significantly boost e-commerce adoption, while regulatory compliance shows no direct effect.

Key Points

  • Customer awareness significantly enhances e-commerce adoption behaviors, impacting the Jordanian insurance sector.
  • Perceived security is a primary factor influencing adoption, validated by structural equation modeling with 372 responses.
  • Organizational support has a strong effect on adoption, emphasizing the need for effective management strategies in the digital space.
  • Research shows regulatory compliance does not directly impact e-commerce adoption, suggesting a need for revised strategies in the insurance industry.

Cite This Study

Mohammad Mahmoud Saleem Alzubi (2025) studied this question.

synapsesocial.com/papers/68af2d7ccf1dd9ea359e5a7chttps://doi.org/10.21511/ins.16(2).2025.01
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