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June 13, 2025Mitra Abdimas Jurnal Pengabdian kepada Masyarakat

Pelatihan Kewirausahaan dalam Pemanfaatan Media Sosial untuk Pengembangan UMKM Roti Kacang di Desa Pante Cermin

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Authors

SBSultan BoulqiahSISelly Siti ImellaniFYFera Yurisma

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Overview

Entrepreneurship training enhances social media skills for UMKM, suggesting improved market reach and sales growth.

Key Points

  • Sales increased by 150% over six months after implementing social media strategies.
  • Participants improved their social media management skills and created engaging content for better promotion.
  • Utilizing Participatory Action Research, this program involved observation, planning, implementation, and evaluation.
  • Sustainable growth was noted, with sales trends rising to 250% six months post-training evaluation.

Cite This Study

Boulqiah et al. (2025) studied this question.

synapsesocial.com/papers/68af2d6fcf1dd9ea359e5228https://doi.org/10.57251/mabdimas.v5i1.1642
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