Strategizing marketing initiatives from tourism-seeking behaviors among travelers

View Full Paper

Ask AI

Bookmark

Authors

Discussion

Qualitative study uncovers how travel behaviors shape destination choices and marketing strategies.

Travel behaviors significantly influence destination choices and marketing responses, demonstrating the importance of authentic communication.
Participants favored emotionally driven marketing that resonates with their experiences, emphasizing authenticity over polished ads.
In-depth interviews provided insights into the motivations behind travel behaviors and how these affect responses to digital content.
These findings highlight a need for adaptive storytelling in tourism marketing to align with travelers' emotional and digital habits.

Reamico et al. (2025) studied this question.

View Full Paper

Ask AI

Bookmark