Metaverse in Tourism and Hospitality Research – A Systematic Literature Review

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Systematic literature review examines the Metaverse's influence on tourism and hospitality, highlighting gaps in research on MICE and marketing.

The study reveals a significant focus on qualitative approaches, suggesting the Metaverse's integration in tourism is still developing.
Out of 137 reviewed papers, only 22 were selected as relevant, indicating a selective literature base on the topic.
Content analysis showed a lack of research in important sub-fields like MICE and cultural heritage, pointing to areas needing exploration.
Findings emphasize how the Metaverse's influence on tourism and hospitality necessitates further empirical research for deeper understanding.

Unnikrishnan et al. (2025) studied this question.

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View Full Paper

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Authors

Systematic literature review examines the Metaverse's influence on tourism and hospitality, highlighting gaps in research on MICE and marketing.

The study reveals a significant focus on qualitative approaches, suggesting the Metaverse's integration in tourism is still developing.
Out of 137 reviewed papers, only 22 were selected as relevant, indicating a selective literature base on the topic.
Content analysis showed a lack of research in important sub-fields like MICE and cultural heritage, pointing to areas needing exploration.
Findings emphasize how the Metaverse's influence on tourism and hospitality necessitates further empirical research for deeper understanding.

Unnikrishnan et al. (2025) studied this question.

View Full Paper

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Bookmark