Exploring the Factors that Influence the Hospitality and Tourism Management Students’ Choice of Higher Education Institution: A Survey-Based Analysis / Philippines

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Survey reveals key factors impacting student choice in higher education institutions, highlighting cost and reputation.

The cost of education and institutional reputation significantly influence student choices in higher education.
Survey data from 353 students shows that social influences also play a crucial role in the decision-making process.
This descriptive-correlational analysis utilized standardized questionnaires to collect quantitative data on student preferences.
Findings suggest enhancing institutional appeal through better facilities and digital presence may attract more students.

LM et al. (2025) studied this question.

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