April 20, 2025

Leveraging Sentiment Analysis in the Digital Era: Uncovering Insights from Unstructured Data for Enhanced Customer Engagement

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The research identifies user sentiment trends, improving customer engagement based on feedback.
Utilizing a deep learning LSTM model, the study found key correlations between app features and user satisfaction.
Analysis of user reviews helps developers understand perceptions, enhancing app quality and functionality.
Insights from sentiment analysis point to critical factors that drive positive and negative user experiences.

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This analysis reveals sentiment patterns from user reviews in the Google Play Store, indicating key app features impacting satisfaction.

Reddy et al. (2025) studied this question.

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