Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
July 7, 2025Jurnal Konseling dan PendidikanOpen Access

Enterpreneurial orientation and relational capability: the network advantage to marketing performance in SMEs

View Full Paper
Ask AI
Bookmark
Share

Authors

LLLustono LustonoFLFadhil Ghani LusaputraRSRatna Suryani

Discussion

Loading...

Member takes

Overview

Empirical analysis reveals network advantage enhances marketing performance in SMEs, indicating key relational capabilities.

Key Points

  • Entrepreneurial orientation positively influences marketing performance through network advantage, showing its critical role.
  • Relational capability similarly boosts network advantage, which leads to improved marketing outcomes for SMEs.
  • Structural equation modelling analyzed data from 138 Batik MSMEs, highlighting significant relationships between variables.
  • Findings suggest that while entrepreneurial orientation can be mediated by network advantage, relational capability cannot.

Cite This Study

Lustono et al. (2025) studied this question.

synapsesocial.com/papers/68af2984cf1dd9ea359e39fahttps://doi.org/10.29210/1147900
View Full Paper
Ask AI
Bookmark
Share