August 9, 2025Sustainable DevelopmentOpen Access

Exploring How Artificial Intelligence (AI) Can Enable Sustainability in the Hospitality Industry

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AI enhances sustainability in hospitality by optimising energy and water usage, reducing waste, and adapting to real-time conditions.
By integrating AI, hotels and restaurants can personalise guest experiences and improve staff well-being, promoting social sustainability.
The methodology involved semi-structured interviews with 35 industry professionals in the UK and Spain to gather practical insights on AI integration.
Emphasising AI's role in the hospitality sector may enable competitive advantage and support environmental goals in a changing market.

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This observational analysis reveals that AI improves sustainability in the hospitality industry, suggesting actionable insights for leaders.

Filimonau et al. (2025) studied this question.

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This observational analysis reveals that AI improves sustainability in the hospitality industry, suggesting actionable insights for leaders.