The Role of Video Content in Shaping Public Perception of King Abdullah II's Speech at the European Parliament: A Comparative Study of Jordanian and International Digital News Platforms

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The speech effectively influences public opinion by advocating for global solidarity and collective action regarding Gaza.
Analysis shows key rhetorical strategies such as metaphor and allusion served to connect with the European audience.
Through pragmatic components, the speech constructs narratives that engage viewers and enhance support for conflict resolution.
Findings emphasize how political language impacts the political landscape, particularly in Jordan and the Middle East.

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Comparative analysis reveals King Abdullah II's speech shapes public perception in Jordan and internationally, highlighting effective rhetoric.

Asem Kreishan (2025) studied this question.

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Comparative analysis reveals King Abdullah II's speech shapes public perception in Jordan and internationally, highlighting effective rhetoric.