Edukasi Pemasaran Ramah Lingkungan : Mengemas Produk Edufarm Hidroponik Cipayung dengan Nilai Keberlanjutan

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Community program enhances sustainable marketing in urban farming, highlighting eco-friendly packaging and digital sales.

Participants improved sustainable marketing understanding, leading to effective product promotion and pricing strategies.
Farmers increased product prices by 10–20% while maintaining consumer interest due to enhanced marketing approaches.
The initiative involved training on eco-friendly packaging and digital marketing through local marketplaces and social media.
Future efforts aim to expand collaboration with startups and organizations in organic certification and creative packaging design.

Oktari et al. (2025) studied this question.

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